Intelligent Assistants: Creepy, Childish, or a Tool?

Here's another good article about voice assistants and hurdles interacting with them.  From the Nielsen/Normal Group.

Summary

Users assume that assistants have a low level of competence for complex tasks and find them to be socially awkward to interact with.

Intelligent Assistants: Creepy, Childish, or a Tool? Users’ Attitudes Toward Alexa, Google Assistant, and Siri